The Integration of Business, Brand, and Marketing Strategy
Brand, Business, and Marketing Strategy are similar concepts but it’s important to think about them separately to understand how they’re different and why each is important. Branding is the process of quantifying the value and authenticity of an organization, product, or service. It is a clear set of characteristics, benefits, and attributes that define a particular brand. In contrast, brand strategy defines rules and guidelines on how, what, where, when, and to whom you comm